Kitchenware goes couture

Only in Tokyo, could pots, pans, knives and spatulas make it onto the runway. Japan, widely known for it’s fashion eccentricity and trendsetting, is the perfect place to showcase a new fashion trend. Kitchenware. Well, actually, it’s more of a branding and PR stunt than a trend (I hope). The company who produced the kitchenware couture is Fissler, a German cookware manufacturer. They decided to take their stainless steel goodies to their growing market in Asia through a creative kitchenware-inspired runway show. The fashions are not so much “ready to wear” but certainly give new meaning to the phrase “buns of steel.” (Sorry, I couldn’t resist.) I applaud their unique approach to engaging with their market and love the creativity that went into designing each piece. Enjoy!

Picture 162

Fissler Tokyo Fashion Show

Fissler Tokyo Fashion Show

Fissler Tokyo Fashion Show

Leave a Reply

  

  

  

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>