Bryan Finocchio
I’ve had the pleasure of getting to know Bryan Finocchio, Founder & Director of Catwalk for a Cure and wanted to know more about his organization and the event that’s coming up on Thursday, October 13th at 7pm at the State Room here in Boston (get your tickets here.) I’ve got my pink frock ready to go, along with my +1, the ever so fun and stylish, Marta Kagan. We’re ready for a fun night of up-and-coming designers, cancer survivors-turned-runway models and pink cocktails, of course. Thanks to Bryan for sharing the history of this fabulous event and for his passion and dedication to eradicating breast cancer.
Tell me about Catwalk for a Cure. How did it get started? What was at the core of how it all began?
In nursing school, many professors told us that “Nursing is your #1 priority, everything else comes second.” I guess I am defiant? Having a background in the performing arts, I have always wanted to do something different that incorporates my medical background and my arts background. I have had many women in my life diagnosed with breast cancer (grandmother, cousin, family, friends etc.) and one women in particular, my Women’s Health professor. She was a “tough broad”, or that’s what she called herself. She was very different from all the other professors. She understood everyone has their own separate lives and that you are able to do anything. Also, to be a women’s health lecturer, you need to have a sense of humor, and she did.
In April of 2010 she told the class, after waiting 2 hours that she was diagnosed with progressive Stage 3 breast cancer. I can honestly say there wasn’t a dry eye in the place. I remember sitting there speechless. I also remember thinking I am going to do something to give back. I am going to do a pink dress fashion show in Boston (something that hasn’t been done). I guess you could say she was the core inspiration for this whole idea.
I love the combination of fashion for a good cause. Tell me about some of the designers who will be featured on the runway?
Zack Lo - Bumble Zoo Cerise
This year we have eight designers participating in the show. Their assignment was to create a mini collection having one all-pink look and the rest pink accents. This approach is different than the all-pink fashion show last year. I wanted to give the designers more creative freedom to express who they are as an artist. We first start off with the cocktail hour. We will have eccentric shoe designer, Zack Lo, and environmentally-friendly designer, Janice Louise Miller dressing models to walk around cocktail hour and give the guests something new and fresh to look at. On the runway we’ll see six designers Nicole Herzog, Julie Montesion, Candice Wu, Julie Kontos, Drea Couture and Wesley Nault. The audience will be seeing fashion school graduates from School of Fashion Design on Newbury St, Lasell College, self-taught designers, ones who have studied abroad, and of course, Wesley Nault, our featured designer from Season 5 of Project Runway!
Susan G. Komen has done an amazing job raising money for cancer education and research. How did you come to partner with this organization for this event?
Before I started Catwalk for a Cure, I knew I needed a charity to give back to. My mother worked in Radiology for some time and used to do the walks for breast cancer and had mentioned Susan G. Komen. I wanted a charity in Boston where the money went to education and research, because that is where the knowledge and prevention happens. The root for it is education. If women/men are not taught self exams, signs and symptoms, new treatments etc., we will be in much worse shape with statistics off the chart. After researching, I met with The Massachusetts Affiliate of Susan G. Komen for a Cure in a Starbucks right in the Financial District and explained what I wanted to do. Right away I had great feedback, it was something new and fresh, and they were thrilled to help with this project.
What can people who attend this fashionable soiree expect on Thursday, October 13th? Tell us about the venue, the program and the fashion!
I think telling people that it is at the State Room is good enough. The view 
from the 33rdfloor of 60 State St. is absolutely incredible. Not to mention the modern architecture of the venue. Most people remember the place at the old “Bay Tower room”….I guess being 23, I have no idea what that meant. The event will start at 7pm with a cocktail hour and silent auction. Here guests will walk around, bid on items, enjoy a signature cocktail, fresh beer from Harpoon Brewery, hors ‘doeuvres from State Room, watch models walk and admire the looks, take a photo infront of our SOUL by Ludacris “step and repeat”, be interview by TTN-HD productions, and have their photos taken by “paparazzi”. The fashion show will start at 9:15pm. Here guests will enjoy our designers, music by Andrew Mason (DJ Dropl3t) and their collections as well as models, cancer survivors, and business professionals walking for the cause. After the show, guests will be escorted to the mezzanine of the Great Room for more cocktails, desserts from Five Bite Cupcakes, Pinkberry, and Chobani, as well as meet the designers and models who have made the night possible.
Where can people go to buy tickets?
Please visit catwalkforacure.eventbrite.com. Tickets are $100 and include signature cocktail, passed hors d’oeuvres, silent auction, fashion show, gift bag, and post reception and proceeds go directly to Susan G. Komen for breast cancer education and research.
What do you love best about the event?
Everything! I love the stress and excitement of planning it, the final product, but mostly the smiles on all the guests faces as well as the survivors. After all it is for them. When they smile, I smile. The survivors are who inspired me. I remember last year, a guest coming up to me, with tears in her eye, and explained to me how much she enjoyed the show…she was currently going through treatment.
Also, a few thank you’s to my team and the people making all of this possible. The event is hosted by Practically Broadway, Inc., a non-profit visual and performing arts organization. Also, I could not have done this without my team: Neira Pekmez: Event Coordinator, Christina Ruggeri: Model and Designer Coordinator, Iliana Galvez: Asst. Event Coordinator, Nick Mandella: Lead Photographer and Press Liaison.
And the big question…what will you be wearing?
That is a good question! I spend so much time planning, its usually the week of the event type deal. This year I have been looking at Express, Cole Haan, Nordstrom, and Brooks Brothers. I will most likely go with a black or gray jacket and pants, pink shirt and a pink tie, still keeping it fashionable and different. I guess you will have to wait and see! Be sure to follow us on Twitter for all the latest news on the show!
~~~
Well, Bryan, thanks so much for telling all the Stylish Eyes out there about Catwalk for a Cure and the event on the 13th…I cannot WAIT! I am spreading the word to all of my fashionable friends who are looking for a stylish night out for an amazing cause. Breast cancer has personally touched my life through too many family members and friends and I am thrilled to support such a great organization and a fantastic night out in the city. Great work, Bryan and team!
PS: Stay tuned…I’ll be interviewing some designers and breast cancer survivors over the next few weeks as part of my Catwalking for a Cure blog post series. Thanks for tuning in and hope to see you on the 13th!
